The month is coming to its end, but I haven’t completed all of my projects yet. The past few weeks was occupied in planning 6ixth sense’s album launch and press conference. I had a few critical deadlines that was met and the download reports from the Telco’s were already in. So in between cigarette breaks and tossing coffee cups, I realized that my management skills for this particular project was a bit sloppy and all over the place. I mean, which one should come first, the press kit or the mobile content? Can I use the excuse of never release a band before? Nah, I really felt that this phase is going to be the time where I should devise a more formidable plan in the future. As I was scouring the internet for inspiring materials, I discovered this guy and his interesting take on new media planning and survival guide. I really believe that everyone who is anyone in the music industry should read this:

The 20 things you MUST know about music online!

A very inspiring read indeed…

Anyway, here are my action plan for this week:

1- Get the press kits and press release sorted

2- Monitor the progress of their video

3- Sort out stuff for the press conference

4- Solidify industry partnerships

5-Get all the mobile products tested and ready for purchase

…Ive yet to process all this into a formulaic guide for upcoming projects

And if you are still reading this post, this is the band that I’m working on right now